![]() ![]() “His decades of industry experience and acute global expertise will be a true asset for the brand as we push to expand our footprint both domestically and internationally.”Ĭontact Bailey Schulz at Follow on Twitter. James Bermingham, Vice President of Montage Hotels & Resorts. “James’ appointment comes at an exciting time of accelerating growth for us,” Virgin Hotels Chairman Peter Norris said. Decorate your graduation cap with our In Memory Of Grandma Grandmother tassel toppers. The company is set to open a resort-casino in Las Vegas on March 25, and openings in New Orleans and New York City are set to follow this year. Virgin Hotels was founded in 2010 and operates hotels in Chicago, Dallas and Nashville. ![]() “Watching the brand grow into itself as a reliable haven for both leisure and business travelers without sacrificing its inherent ‘cool factor’ has been exciting, to say the least, and I’m really looking forward to joining such a dynamic team.” “I have long admired Virgin Hotels’ ability to seamlessly blend smart and innovative design with elevated service and - maybe most importantly - fun,” Bermingham said in the release. Regis Hotel in Houston and Montage Laguna Beach. Former roles include executive vice president of operations for Montage International, executive positions with ITT Sheraton Corp. “For over a decade, we have been devoted to providing entertaining and unforgettable experiences for our guests, and I can think of no one better than James to spearhead this effort as we continue to grow the brand on a global scale,” Richard Branson, founder of the Virgin Group, said in a Monday news release.īermingham has more than 35 years of experience in the hospitality industry, according to the release. He is set to remain as an advisor to Virgin Hotels. The company announced Monday that James Bermingham, a former Montage International executive, has been appointed at CEO, effective immediately.īermingham replaces Raul Leal, who had been at the helm of the company for 10 years before announcing his decision to step down in January. For this reason, I have tagged each relevant regions to this article.Īgency & martech readers - New CEOs don't always conduct agency reviews as often as new CMOs might, but considering his background in marketing leadership, Bermingham may be an exception.Virgin Hotels, the hotel branch set to launch a new property in Las Vegas later this month, has named a new CEO. It may invest in localized ad space in the aforementioned cities in which it operates, which will lead to opportunities in the cities into which its hotels are expanding. VH also targets business leaders in need of places to stay amid their travels. The company's desktop display site targeting shows that it's particularly targeting people looking to move, and its heavy reliance on this channels shows that this target demographic primarily consists of millennials. Thus, it will keep investing in digital channels throughout 2021. 99% of this year's desktop display ads were placed via Google AdX + AdSense onto .Īs you can see, VH's digital ad spend dropped notably last year but has already picked back up. VH has earned around 46.1m digital impressions YD via desktop display (97%) and Facebook (3%) ads. This 2020 spend only reached half of that of roughly $131.1k in 2019. So far this year, Pathmatics reports VH has already allocated roughly $124.5k toward digital ads, more than double its estimated full-year 2020 spend of $59.7m. Additionally, it's developing properties in Miami and pursuing potential opportunities in Philadelphia. This year, its leaders plan to open three coast-to-coast openings in Las Vega, New Orleans and NYC it already operates hotels in Chicago, Dallas and Nashville. Reportedly, VH is currently experiencing its strongest growth ever. Considering these former responsibilities, Bermingham's hire will likely result in shifts in VH's marketing spend and overall strategy. He brings marketing expertise, having supported the marketing efforts in his former role of Montage Hotels & Resorts's operations SVP. Millennial Media Opps: Virgin Hotels taps CEO with marketing background, significantly increases spend (Score 34)Įffective March 1, 2021, James Bermingham is the CEO at Virgin Hotels (VH). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |